Design & Art Direction

Minai Experience

"Minai Experience" redefines the concept of furniture, abstracting from the mere functionality in search of sensations and experiences. By viewing scenarios and customer needs, Minai is oriented towards the development of new products in anticipation of new forms and attitudes of resting and relaxing. A formal exploration, coupled with the perfect combination of materials, in order to satisfy the user by experimenting with new patterns and possibilities.

"Minai Experience" redefine el concepto de muebles, abstracción de la mera funcionalidad de búsqueda de sensaciones y experiencias. Al ver escenarios y necesidades del cliente, Minai se orienta hacia el desarrollo de nuevos productos en previsión de nuevas formas y actitudes de descanso y el relax. Una exploración formal, junto con la perfecta combinación de materiales, con el fin de satisfacer al usuario mediante la experimentación con nuevos modelos y posibilidades.

  • Role: Art Direction, Branding, Corporate Identity
  • Client: Minai
  • Year: 2010

Minai_ Corporate Identity
Minai_ Corporate Identity
Minai_ Typography & Logotype
Minai_ Typography & Logotype
Minai_ Typography & Logotype
Minai_ Typography & Logotype
Minai_ Typography & Logotype
Minai_ Typography & Logotype
Minai_ Typography & Logotype
Minai_ Typography & Logotype
Minai_ Typography & Logotype
Minai_ Typography & Logotype
Minai_ Colors
Minai_ Colors
Minai_ Colors
Minai_ Colors
Minai_ Colors
Minai_ Colors
Minai_ Colors
Minai_ Colors
Minai_ Colors
Minai_ Colors
Minai_ Colors
Minai_ Colors
Minai_ Colors
Minai_ Colors